Monday, December 5, 2011

How Can (And Will) Media Shape the 2012 Election

If there is any doubt in your mind that the media can drastically influence an election, ask Hilary Clinton. We read in Game Change about how the media's skewering of her campaign took a huge emotion toll on her. I found this link, which was one of the many instances of the mainstream news jabbing her for crying on the campaign trail.
Am I saying that the media was solely responsible for Hilary losing to Obama in the primaries? Not at all. However, trying to ignore how much of a factor they were in the way her campaign shaped out cannot simply be ignored. The massive amount of crying coverage, in addition to other coverage that seemed endless in a bloody primary was an example of one of the many ways the media can dictate an election cycle.

Similar to the way we had to constantly see Hilary when the media was "taking her down" (her words), when Rick Perry makes a gaffe during a debate, we see it ad nauseum - It's not just on every news outlet through a seeming loop, it's a punchline on variety television for weeks later. Up until his dropping out of the race this Saturday, it seemed that you could not turn on a news station without getting some sort of update on Herman Cain's many woes, as well. Now that Gingrich is out in front of the GOP field, he seems to be the only thing CNN wants to talk about.

A presidential candidate is greeted by dozens of camera whenever they leave the protection of their homes or campaign buses. With this kind of intense coverage and a microphone on them 24/7, there are bound to be gaffes and bumps along the road that can cripple candidates. How does Rick Perry look in the polls after his month long smashing at the hands of the media? Candidates become punchlines in today's news coverage.

However, I'm sure some candidates would welcome overcoverage. Candidates like John Huntsman and especially Ron Paul feel they don't get enough coverage. Ron Paul was given less than two minutes during the most recent debate, and he spends nearly every moment he shows up on your television reminding you how the news media isn't willing to give him the time of day.


Paul was a serious contender during the Iowa straw poll, but has been consistently sliding further and further down the list in polls. He's gone from near the top to barely fetching 5 percent, and being considered the least "acceptable" Republican candidate by likely voters. Sharing the same percentage as Herman Cain.

How the news media chooses what it covers will continue to play a huge role in how this election plays out, and I wouldn't be surprised if another candidate gets slammed hard in the news media either before or during the early primary season (looking at you, Bachmann). It will continue to be interesting to see whether or not their headlines news covers the appropriate things (Such as Herman Cain's sex scandal) or if it will continue to look like unnecessary piling on, such as in the cases of Ron Paul and Rick Perry.

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